I have been familiar with Kayoong for many years, as my family is friends with its founder. Kayoong is a Senegalese non-profit founded by American missionary and expatriate Kari Masson. The organization employs young women and single mothers from difficult backgrounds, providing them with stable work.
Kayoong specializes in handcrafted products made from waxed fabric—a vibrant textile that is a staple of West African culture. Their pieces range from baskets and rugs to bags, all created using recycled materials. Through this work, the organization not only preserves cultural craftsmanship but also offers consistent income to the women it employs.
Since its inception, the organization has funded academic scholarships for 20–30 orphans and children of widows each year, totaling more than 150 academic years of education.
Here’s why choosing Kayoong truly makes a difference:
Fair Wages: Artisans earn six times the local minimum wage for their beautiful, skilled work.
Empowerment: Kayoong provides skill training for women with disabilities, fostering independence and confidence.
Education: 20% of every purchase directly funds scholarships for future generations.
Social Safety Net: The organization offers emergency healthcare support and microloans to women in Senegal, helping families navigate unexpected challenges.
Over the years, the brand has grown into a high-end design house, gaining international recognition. Most notably, Kayoong collaborated with Maison Lesage to create a bespoke piece for CHANEL’s Paris store.
When you choose Kayoong, you are not simply purchasing a product; you are investing in a movement of sustainable luxury that empowers women, strengthens families, and transforms communities for generations to come.