Ivory Ella

Ivory Ella is a brand of clothing that I loved as a little girl.  They are known for their adorable elephant icon on their clothing.   This company sells products such as shirts, sweatpants, bags, socks, etc.  Their mission is to save the elephants.  On their website, they display statistics.  So far, Ivory Ella has donated over 2 million dollars to saving elephants, gained 13 supporting schools, and are currently tracking elephants using a new-collar technology. Ivory Ella is spreading awareness about the ivory trade and habitat and range loss.

This brand stood out to me because although Ivory Ella does not display to be Christian, they display many Chrisitan and redemptive values.  They donate fifty percent of their sales to saving elephants.  This brand recognizes the harm that is being done to these precious animals and have decided to act and support the saving of God’s creation.  As a whole, Ivory Ella is promoting comfort, compassion, and consciousness for elephants, who are an incredible show of God’s love and gentleness for the world.  They state on their website that “Empathy is strength and power”.  People have great power to cause and bring about change in the world and are responsible for loving and caring for God’s creation.  A few key phrases on their site that stood out and stuck with me is, “Lighten your footprint.  Protect theirs.” and “Lead and Follow”.  I believe that these two quotes relate largely to Christianity.  As Christians, we should give what we have to others and place our faith and trust in God.  We should be doing what we can do spread the good news and lightening the hearts of other people. Lastly, we should lead and follow.  Leading those who feel lost in their faith or falling off path and encourage them to join us, in following behind the footsteps of Christ. Ivory Ella does not plainly state that they are a Christian company, however, they display many redemptive Christian values!