Church in the Sky

Imagine a flying church. How cool would that be? Maybe a better question is how practical would it be? Very, if you already have the planes. Alaska Air did what they could at least.

The airline is based on 3 core beliefs. They strive to care for the environment, their community, and their customers. This takes many forms that are all pretty straightforward. A combination of composting and being as environmentally friendly as they can fulfills the first, and simply putting others first fills the second two. Now you may be asking, “what about this is a church?”

Well, up until recent years, Alaska Air has copies the approach of in-n-out burger by simply distributing scripture to its customers. They did so by including prayer cards and scripture cards in their on flight meals. Their reasoning was simple, the country was founded on christian beliefs and so were they. This all came to an end when the airline stopped serving meals on their flights, the beliefs did not change however. The company remains firm in their striving to hold christian standards. Whether that is for religious purposes or the practicality of beliefs, I do not know.

It is so encouraging to see the scripture seep its way into modern culture and how it influences various companies. While Alaska Air is no longer a tool for outreach as they once were, the business model is certainly an intriguing one and should be copied.