Bryce Crawford and Praise Energy

Christian influencer Bryce Crawford has gained lots of attention online among both Christians and non-believers through his social media pages and has brought many people to awareness of their need for salvation. However, his most recent move has been a topic of debate among many online. Praise Energy, an energy drink company founded by Bryce was created with the goal of being a for profit, Christian business that shares the news of the gospel and provides a healthier energy drink option compared to the leading options. However, this business has led some to wonder if the intent of this branding is honestly trying to spread the gospel or just using God’s name to make more of a profit. By selling something that has inherently nothing to do with Christianity and putting a “Christian” label on it, it could be considered as a marketing ploy to take advantage of the market of Christians who feel compelled or encouraged to support Christian businesses. Although the company is using Christian imagery and even has a mascot wearing a shirt that says, “I love Jesus”, there is very little that this company is doing to actually advance the kingdom. For example, they could donate a portion of proceeds to mission work or ministries or donate bibles for every few drinks purchased. Furthermore, a product like this being mainly marketed towards Christians would not bring non-believers to the faith but would only serve as a money-maker to those who already are. Although his product could be overall seen as well-intended, the way that it goes about marketing itself is a current discussion topic that leads some to question the authenticity of the reasoning behind using Christian imagery and branding. However, whether or not this business is truly kingdom and mission minded ultimately in the hearts of Bryce and the others running the company, and we should not assume there is malicious intent behind it.