One percent of the planet is a nonprofit organization that is truly rooted in redemptive entrepreneurship. They are a company that helps teach other companies on how to be redemptive in their giving but also making a smaller carbon footprint on the environment. They recognize that they cannot solve the climate crisis however, they can help ensure that our planet is cared for correctly by other generations. They do this by addressing both environmental and social justice issues in our world today. 1% for the Planet is on a mission to change that. Their membership model drives critical philanthropic support to address the most urgent environmental issues of our time.  Their network exemplifies the power of collective action as we bring together individuals, businesses and nonprofit organizations around the world to support people and the planet. When we all work together, 1% adds up. Hence their name. Since 2002 they have directed over hundreds of millions of dollars to environmental nonprofits around they world. They are redemptive because they are creating value and impact through entrepreneurship. They are helping nonprofits that are starting their own ventures to use their talents and give back to their community. However, they know that they cannot do this on their own or do it to the best of their ability. So they created a network of like-minded individuals, businesses, donors and nonprofit organizations working together toward a common goal: protecting the future of our planet.

 

Luke Gilligan

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