The Subtle Redemptive Business

Typically, with redemptive businesses, there are two routes’ entrepreneurs can take. The first route is one that puts their faith at the forefront of everything they do. Just by looking at the logo, it can be quite certain that this is a Christian business. The second route is one that is a bit more subtle. Both of these can be successful, but I want to focus on the second one a bit more. Sometimes as Christian entrepreneurs, we want to display Christianity in every aspect of our business. I think this is a great approach but how you do it is going to be key. For example, a personal finance business with a redemptive aspect may not want to put a cross and Bible verse in their name and logo. Here is why… This may be a complete turn off to non-believers. They see that and think they are going to be judged or they just completely disagree with the faith all together and want to nothing to do with it. Now, let’s say the logo and name appears to be just a casual business name and logo but the company is rooted in Christian faith that flows through every aspect of its business. You now have non-believers entering through your doors unknowing that they are in a Christian environment. They may come in, get financial advice, and leave. Despite not knowing they were in a Christian environment; you still were able to show them what one looks like.

Being a redemptive business does not always mean you have to a cross on your logo. A redemptive business can be one that is just deeply rooted in faith and displays it subtly in every aspect of business. This can be through the treatment of customers, all the way to the hiring process of your team.