Brands like Chick-fil-A and Hobby Lobby have alienated some customers as they have stood by their religious views. However, other companies’ religious beliefs are less obvious even though they are right under customer’s noses. These brands hide Bible verses and other religious content in plain sight. One example of a company that does this is In-N-Out Burger.
In-N-Out Burger is an American regional chain of fast food restaurants with locations primarily in the Southwest and the Pacific coast. It was founded in Baldwin Park, California, in 1948 by Harry Snyder and Esther Snyder. In-N-Out Burger offers a simple menu, that offers three meals. The #1 is a Double-Double cheeseburger with fries and a drink. The #2 is Single cheeseburger with fries and a drink. Finally, the #3 is burger with fries and a drink. This simple meal menu and the “secret menu” that has options like Animal Fries, 4×4 burger, and Neapolitan shakes, is all that In-N-Out burger sells. This focus has been the proven success for In-Out Burger for the past 70 years. In addition to this simple menu of some of the greatest fast food burgers you will ever try, In-N-Out burger has marched to the beat of their own drum and have had slow and controlled growth only operating in 5 states currently, which has allowed In-N-Out to maintain tight control over the franchise.
Although In-N-Out Burger has created a very popular fast food franchise, with fast and quality food, In-N-Out has also subtly been spreading the gospel and showing their Christian beliefs. In-N-Out Burger prints Bible verses on all their products: cups, burger wrappers, fry boats, even employee paychecks. They appear in very small print and always in discreet places, but they are there, nonetheless. In-N-Out Burger prides themselves on fast and efficient service and has found a way to be subtly Christian and spread the gospel one burger at a time.
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