One important aspect of the Gospel message is the fact that God created all people in His image, which gives us all inherent worth and beauty. However, this truth is rarely found within the beauty industry. In fact, there are many makeup and skin care companies who take advantage of women’s insecurities by drawing attention to the “flaws” of their appearance. So many women believe the lies that they are lacking, that they don’t measure up to the standard of beauty, or that they need to improve their appearance. Marketing schemes convince us that using certain beauty products will somehow “perfect” our appearance, as if we do not already have what it takes to be beautiful.
However, one company has risen up to challenge these messages being blasted over the media by offering skin care that is based in biblical truth. Bambu Earth offers beauty products that provide skin with nourishment rather than simply counteract or cover up the undesirable characteristics of skin. They recognize that every woman is already beautiful because they were designed by a beautiful Creator, and this truth is reflected in their products. Bambu Earth uses clean, cruelty-free, and ethical ingredients so that their products are safe for all of God’s creation – animals, the earth, and people (those who use the products as well as those who produce them). Their products provide proper nourishment for skin so that it is truly healthy, not just pretty on the surface.
Although this company doesn’t openly declare themselves a Christian company, the heart behind Bambu Earth is really to share the truth of God’s love with others and help women understand the value and worth they have in Him. I’ll let them summarize what they’re all about because their words are so much better than mine:
“We challenge beauty industry marketing by refusing to use fear-based tactics that make you feel worse about yourself to sell products. Instead, we made it our mission to remind you of the truth that your beauty is internal and intrinsic, regardless of what your skin looks like right now. Or as we like to say: ‘You’re beautiful and there’s nothing we can do about it.'”
“Beauty isn’t subjective. It’s intrinsic. There is no flaw in you. You were skillfully and wonderfully made. Your combination of form, color and shape is a masterpiece, a treasure, and worthy of celebration.”
There is so much biblical truth packed into the statements on their website. Even though they don’t say God’s name, they are certainly proclaiming His truth and opening a door for questions and conversations, while doing so in such a unique way that brings redemption to an industry full of vanity and deceit.
https://bambuearth.com/
I love hearing about this company! Even though many businesses aren’t God-focuses or inherently Christian in nature, it’s awesome to see how certain businesses function and emulate God and his principles. Maybe these businesses can be a way to bring more people to Christ.