Praxis Academy coined the term Redemptive Entrepreneurship. According to Praxis, there are three rings to the redemptive framework: Exploitative, Ethical, and Redemptive. Exploitative Entrepreneurship is when a company exists only for profit, and will do anything to achieve profit even if it means exploiting their customers. Ethical Entrepreneurship is when a company engages in ethical business practices so that both members in a transaction come out better than they were before. Redemptive Entrepreneurship is when a company exists not only for profit, but for the betterment of society as a whole.
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