How Non-Redemptive Companies Can Embody Christ

When we discuss redemptive entrepreneurship, we mainly think of Christ-oriented businesses and how they are changing the world for good. However, other companies with more standard business models like the impact model or financial model can still do good work to encourage Christ-oriented behavior and Godly activity.

One of my favorite stores, Target, can be used as an excellent example of not being a specifically Christian business, but still showing God on earth through their ethical practices, what they believe, and how they act on a day-to-day basis. Target is a “purpose-driven company” with a strongly emphasized “code of ethics” that each member of their company follows. They are also committed to supplier diversity and source all their materials and products responsibly. Target’s code of ethics includes exhibiting honesty through their actions, complying with all laws, seeking guidance about what is right, and reporting any suspected concerns or violations. Target’s code of ethics also states, “By holding ourselves and each other accountable to these standards, we deliver on our brand promises while deepening the trust of our guests, team members, stakeholders and communities.” This demonstrates that Target places a high value on how their employees conduct themselves.

In addition to their code of ethics, Target also promises to ethically source all their products and materials. All teams in Target aim to make sure that all their suppliers produce their goods using the highest ethical standards. Target always evaluates where their products come from and adjust for many factors that affect how their goods are produced. They even say that they always look for opportunities to improve their processes and standards. This part of Target’s philosophy shows that they place an importance on where they source their products and how they market them to their customers.

Finally, Target is committed to supplier diversity and giving equal opportunities to everyone who works there. Their relationship with their suppliers is key to how they operate. Target has set clear goals towards supplier diversity and creating an inclusive culture through their brand. Even looking at what products are marketed and their advertisements, you can see that Target includes a wide range of customers and includes everyone. While many companies claim to have supplier and customer diversity, Target is one place where you can truly see it from the inside and out.

As you can see, just because a company is not oriented towards Christ, does not mean that they cannot embody Jesus through their actions. Target may be a leading example in this type of company who shows Biblical principles without being Christ-centered, but there are many other businesses who are pioneering this type of business. Hopefully we can look towards a more Christ-centered future led by all types of businesses.