During the Super Bowl this year it was hard to miss the He Gets Us ad campaign that appeared twice during the commercial breaks. There has been a good amount of conversation among believers and nonbelievers about these ads.
What is the He Gets Us campaign all about? The He Gets Us website states their “agenda” on the home page of their website. They claim that their agenda “is to rediscover the love story of Jesus. Christians, non-Christians, and everyone in between. All of us.” This is an incredible mission that does not come without challenges and adversity especially in the culture that we live in today. The He Gets Us website also aims to show the humanity of Jesus to the viewers. The home page of the website gives examples of how Jesus loved people, gave people hope, struggled, sought justice, and mourned. This part of Jesus has been forgotten in our culture today. Most people do not see Jesus as a loving or caring person, just as someone who came to enforce rules. This message is great and definitely one that people need to hear, however, I belief that it run the risk of undercontextualizing Christianity and the message of the gospel. Jesus was fully man and fully God, framing His as only human can create confusion.
The He Gets Us ads are funded by The Servant Foundation. The Servant Foundation is a limited liability company that is a public charity and Christian based foundation in Kansas. Last year that launched a $100 million effort to improve the image of Jesus. They have clearly been able to reach many people through these ads and their playing during the Super Bowl. This organization has great goals and is gaining national attention through their ads and message.
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The He Gets Us ad was very powerful for spreading awareness. Evidence to this fact is the overwhelming response to the ad, both positive and negative. I say negative because it could be said that those who are evil and those who oppose what is good can be repulsed by what is true good and beautiful, and a statement as simple as "He Gets Us" riled them up just as much as it inspired and gave hope to those who appreciated the message. Good post!
I saw these commercials as well and was really intrigued and surprised to see them nationally televised on one of the biggest days of television globally. It is amazing to see a company seeking to glorify God by telling Jesus's story in a new way. This is also exactly what we are talking about in class with contextualization. They have a great balance of truth and connecting it to things people face in todays world.
Hi Sarah!
I was so pleasantly surprised when I saw the He Gets Us commercials during the Super Bowl. They were so powerful. It is really amazing to see that on such a large platform. Commercials are a great way to reach people, especially to reach people in a redemptive way. There are a lot of risks that come with televising these types of commercials. There are a lot of people that will not like the message, but there are going to be people that will be touched by the message. I think overall it is a great way to reach people and kind of create of interest in learning about Jesus.
Hi!
I was so pleasantly surprised when I saw the He Gets Us commercials during the Super Bowl. They were so powerful. It is really amazing to see that on such a large platform. Commercials are a great way to reach people, especially to reach people in a redemptive way. There are a lot of risks that come with televising these types of commercials. There are a lot of people that will not like the message, but there are going to be people that will be touched by the message. I think overall it is a great way to reach people and kind of create of interest in learning about Jesus.