Everclean is a for profit car washing company that has a redemptive impact. Usually, ‘carwash’ and ‘redemptive’ are not two ideas that we see in the same sentence, but Thomas Kim has successfully tried to change that association.
Starting by purchasing a carwash that went out of business and creating a better business model, he turned that property from losing $30,000 a year to netting nearly $45,000 a month. The business model that Kim created at his original ‘Standard Wash’ in 2015 was all focused on not only the customer’s experience, but the employee’s experience as well. A normal carwash chain model would focus on neither of these, only focusing on profit. Kin has found that brand image and loyalty are strong factors in motivating people to come try and continue to use Everclean carwashes. Providing easy subscription plans and free services like vacuums and mat washes people like the Everclean experience and keep coming back, helping the business grow. The services they provide help customers take care of their cars in a way that is easier, more pleasant, and more environmentally friendly than other washes.
The redemptive part of Everclean is their employee model. Employees can start with a part time job starting at 10 dollars an hour, and within 18 months have a full-time managerial position making $69,000 a year with medical coverages included. Each employee, from day 1, is set up with a one on one mentor that helps them learn the ropes. This mentorship program, Kim says, is directly modeled from Jesus working with his 12 disciples as well as 2 Timothy 2. It is Everclean’s goal that these employees would learn about Christ and develop a kingdom-mindset during this mentorship period. This model has proved impactful for many employees at over 5 sites and growing in the Chicago area!
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