There are four mindsets that we ought to have when are trying to spread the gospel to those around us. However, it is critical to have these values when we are establishing a gospel-minded organization. They are the following…
Embodying the gospel is– at least in my opinion– the most important mindset to have out of these four. By embodying the gospel as a Christian business it lays a firm foundation on which your business is able to operate. This does not always mean that you have an abundance of success by doing this alone, but it will make your establishment easier. By embodying the gospel, you are not just seeking to improving the bottom line but rather to benefit someone or something other than you and your business.
This does not mean you have to have a non profit business and you are not able to make a profit. Your focus is just shifted to help others in some way when you are doing business. Praxis does a wonderful job of helping companies find this firm foundation and helps them succeed as a gospel minded business or organization. These companies are very meaningful about their work and decisions. These can include higher pay to workers, Bible verses on products, or slow and intentional expansion. A company who does this very well is In-and-Out Burger. They have been doing this since 1948.
These gospel minded business need to embody the gospel like In-and-Out Burger or Chick-fil-A or they will not truly be a gospel minded business and the foundation on which they sit will fail them.
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We are called in the Bible to reflect Christ through our words and actions. This is embodying the gospel and it is so important to do so because it is a call for our lives from Christ. I love the examples you gave of companies who do that. We can so evidently see the actions of Chic-fil-a and In-and-Out Burger reflecting Christ. When you walk into those restaurants you feel like you are loved, welcome, and served so well. Great companies that embody Christ and are unashamed of it!
I agreeing that embodying the gospel an important mindset, in fact, it is the first one listed. Therefore it is of the most importance on some level. This starts with the person first and then can be found within the business next. Once you have embodied the Gospel into your own life, only then will your business ideas reflect the gospel as well. It kind of like you are what you eat. If you feed the business a bad mindset then it will encompass a bad mindset. However, if you focus on God first, so will your business.