Blog 1: Alaska Airlines

Sometimes, a company’s redemptive aspects may slip right under our noses; whether that means it isn’t obvious enough or is just a reflection of society’s lack of attention to detail is up in the air—literally. Alaska Airlines was a company that, unknown to most, was evangelizing with every serving of breakfast on every single flight from the 1970’s until 2012. Each breakfast tray came with a notecard paired with an Old Testament Bible verse, usually a selection from the Psalms. While it is disappointing to note that this tradition ended in 2012, even something that once was can still be an avenue for new ideas that businesses with a redemptive mission can implement. A company with such a good reach to so many people in the same way that in airline is has great potential for redemptive actions.