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How does good design serve the mission of Christian brands?

Image Source: Tone + Co. T.S. Elliot wrote about poetry once that “genuine poetry can communicate before it is understood.” Good design is the same way. Like music or poetry, design done well taps into something deep in the human heart. A universal language, it communicates before it is understood.  It also creates an atmosphere […]

Business as a Communications Platform for the Gospel

Image Source: Christianity Today Advancing the Gospel simply means to communicate the message of the Gospel to others.  The premise is, if people are properly exposed to the Gospel, the Holy Spirit will work in them to bring them to accept it.  In other words, Christ changes hearts. Our job is simply to tell. But […]

How New Research on Buying Habits Could Help the Church Reach Gen-Z

I was researching Gen-Z buying habits recently, and it occurred to me that the way Gen-Z is sold on products could offer insight into how Gen-Z might be sold on the church. Two recent studies stuck out to me as potentially helpful for the church as we try to adapt to the needs and ways […]

An Interview with Gen-Z Friends: Thoughts on the Church

This week, I interviewed a few Gen-Z friends about some of the things they love about church, some of the things they do not like about it, and some of the things they would change about it if they could. One of the biggest concerns that came up was the lecture style of sermons. “I […]