Darling is business focused on advertising for major corporations. The founder Sarah Dubbeldam was a young fashion model and she quickly realized that these unattainable images of what a woman should look like are weighing on women daily. Her ad service doesn’t promote body positivity, but what is truly valuable in about women, soul wellness and inner character. This redemptive mindset has landed her deals with Nike, Aerie, and more. She found something that she is passionate and has made a living off encouraging others to thrive in their lives. Sarah had created something called Darling Media that has taken of and serves the purpose of broadening the term beauty when it comes to women. She is now a lead thought leader on the issue and has spoken on CNN, NBC, and the Huffington Post about her message. She plans to continue to the message of Darling nationally as it gains more of a following. The word Darling comes from Song of Songs when it says my darling there is no flaw in you. Hence the name for the business was born. In the confusing culture women live in that supports body positivity but is confused when it comes to gender Darling seeks to find some solid ground. Some stats that they want to break are in 18-25 there has been a 50% increase in depression, 56% increase in suicide, 71% increase in anxiety, and 80% of women don’t like their bodies. They focus on encouraging self-identity and worth to women. They also want to model health femininity and inspire character. This is completely counter cultural. The content in their magazines is vogue quality beauty, but completely modest and the articles are about how women can live fulfilling lives in today’s culture. I love this because it shows Christian influence in an industry that has gone off the rails of Christian values. It is changing the way women around the nation think about themselves and helping many to see what true beauty is.