Budding Creationss Part 3: What's Next? - Redemptive Entrepreneurship

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Budding Creationss Part 3: What’s Next?

Recap: Chole Hartman started an online t-shirt business titled Budding Creationss. Her goal was to find a common and light-hearted way to share the gospel in one’s daily life. She has found it difficult to make any sales because she feels that her primary target market, fellow Christians, is more concerned with losing the worldly friendships they have made instead of encouraging discipline.

She has found that those who have purchased her clothes are middle-aged women and not friends or Christians or young adults. She also wants to tackle the idea of making masculine shirts so as to not single out half the market because of the appearance. Her twin brother advised her that He doesn’t want to wear shirts with Jesus on them, it is not cool.

This is quite a challenge, but given the new concepts she needs to face, she has a new direction for her business. Find a way to make cool, trendy shirts that share the gospel without screaming the word Jesus all over it. We are called to live our lives out as Jesus would. You know the phrase what would Jesus do? Well, no one is considering what that actually implies, or if they have they have decided against it.

Society does support the ability to take a stand and be able to speak what you believe is right, but the people who are doing this are not the people who we should be following. There are have been protesters and crowds and mobs and the numbers of evil actions keep growing, encouraging the believer of God to be quiet and not go against them. It is difficult to stand against those, especially when they are your friends.

But if you knew you had the best gift in the world, wouldn’t you want to share it with them so they too can have the best gift in the world. Well, my best gift is eternal life with God, and I do not want my friends to be missing out on knowing the God who gave me a second chance to live forever, pain-free, perfectly with him. And so does Chloe Hartman, and she is using her gifts to find a way to evangelize into the world that only looks on the outside of the person instead of what is on the inside.

MayerAM18

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mccaslinkf18 says:

March 8, 2021 at 3:10 am

This story has been such an interesting one to follow. Many budding entrepreneurs fail to take the time to understand not only their current market, but also their target market. In the area of redemptive entrepreneurship, this can amount to failing to reach people with the gospel. Good for Chloe for making an effort to appeal to a broader segment of the market with her products.
HodilRH17 says:

March 8, 2021 at 5:19 pm

This is the first post that I have read about this so excuse me if I lack some detail. I think the idea is a good one but needs to branch out and grow as you have mentioned. I think the idea of making gym wear for men and women with Bible verses related to strength or endurance could be a good way to branch out into more masculine clothing. If this was my venture and I knew that only Christian middle aged women were buying this product, the questions that I would ask are "How can I make my shirts appear more youthful and attractive? How can I spread the Word in a way that is tasteful yet effective? Is there a way that I can reach non-Christians with this product?" I would focus on branching out with designs and style to trying and hone in on your desired age range.