The ENDITMOVEMENT is a coalition of nonprofits, fortune 500s, politicians, and individuals that are displaying redemptive principles in the entrepreneurial practices of its operation. The chief goal of the group is to raise awareness, combat, and restore those who are victims to modern slavery. The primary means by which they accomplish their mission is networking that has brought the leaders in relief, justice, and the fight for freedom on the frontlines together in a missional and financial partnership. Some of the organizations include the International Justice Mission, Passion Conferences, A21, The Salvation Army, and many more. As part of the effort to end all forms of slavery the ENDITMOVEMENT has created its own clothing brand to promote the cause as well as raise funds to continue to work in the cause they have set their vision to achieve. The brand also provides jobs to some of the victims of slavery in order that they may continue in their restoration by earning an income and learning a trade. To further raise awareness and bring about real change the coalition sponsors an annual social media campaign and worldwide day of awareness on February 13th. This “Shine a Light on Slavery Day” is known for the ENDITMOVEMENT red X that millions of people draw on their hands across the world. All that this organization does is done with a redemptive mindset. Their vision and action are direct answers to the call of Christ to love others and stand for justice. A21 and the Passion Conferences, two of the leading coalition members, are completely Christ centered run in a redemptive mindset. Through the continued efforts of the coalition modern day slavery is closer than it has ever been to being eradicated.
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Yeah I remember putting an "X" on my hand a few years back- I was pretty young at the time, but still understood the cause due to the clear communication from the 'end it movement'. Incredible how much awareness they've been able to generate thus far.
I really liked your article. I have seen people doing this for several years but never known what it was for. They found a really good way of raising awareness through social media.