Recently I heard a lecture given by CEO of Panera Blain Hurst. During the presentation Mr. Hurst offered some words of advice to his audience of mostly college students, and something he said stood out more than all other advice he gave that night. Mr. Hurst told these students, “Don’t boil the ocean, start with a cup of tea.” In saying this, Hurst was explaining to these students that when they come up with a new idea for a business, or a new idea to combat a social injustice or whatever they do, to start small and both figuratively and literally boil a cup of tea and began working on your idea from the ground up one task at a time. Hurst went on to say that when you have an idea to not spend so much time dwelling on the minute details of a project, but to spend more time working to achieve your idea. Or as Mr. Hurst said it so eloquently, “Vision a little and then work like hell.” These two proverbs from Blaine Hurst, are words that should be taken to heart by Redemptive Entrepreneurs. In the early stages of starting a business, it is easy to get caught up in the huge waves of your ideas and not focus on what is important about your idea. It is important to take a second and figure out your plan of action and then work hard to achieve your goals. In addition to this advice to new entrepreneurs, Hurst gave some advice that is vital for all people to understand. Hurst said, “In some cases, our inventions prohibit innovation because we’re so caught up in playing, we forget about what was supposed to be important.” Hurst argued that a pitfall for entrepreneurs, is that we will become enamored by the work we have done, or the ideas we have, or the inventions we have created, that we will forget about what is important. Redemptive Entrepreneurs must continuously innovate and evaluate our objectives and goals so we do not fall into the same trap of others, and forget what was actually important about our ideas in the first place.